Steve Christensen Strategic Development
Steve’s leadership has been instrumental in rebranding two universities within the Council for Christian Colleges & Universities (CCCU). His fourteen plus years of experience in Christian higher education has given him a distinctive understanding on how best to communicate an institution’s mission and vision statement. His high level of experience within the CCCU is an intrinsic component for Peterson Ray & Company’s ground–breaking solutions with their partner–clients.
Ann Bennett Researcher/Strategist/Writer Higher Education
For more than 20 years, Peterson Ray & Company and Ann have collaborated on higher–education projects. Even after 30 years experience in writing, editing, research, and concept–creation for higher education clients, Ann remains passionate about using words and imagery to describe a university’s unique qualities and character. Additionally, she has served as secretary on CASE and UCDA boards and jury chair on numerous design–writing competitions.
Jim Dale Strategist/Writer
Jim brings more than 25 years of experience developing verbal messaging and positioning platforms, and then delivering copy that can accomplish your objectives in a clear, concise and compelling way. Beyond a 20–year relationship with Peterson Ray & Company, Jim has award–winning experience with virtually every type of project for a Who’s Who of clients.
Rick Johnsen Market Planning Higher Education
Rick is an award–winning integrated marketing communications strategist and innovative transformational leader who has a 15–year track record of success in business and education. Peterson Ray & Company taps into his unique combination of industry experience, management acumen and marketing savvy to ensure effectiveness and secure results.
Hilary Palmer Marketing Planning
Hilary is an innovative marketing exec who brings insights and know–how to Peterson Ray & Company, where she ties business and creative strategies together to produce meaningful, memorable and results–oriented programs. For more than 20 years she developed new businesses and new brands for companies such as EDS, Atmos Energy, Orametrix and Philips. As a result she has a knack for turning complex technical content into understandable and compelling stories.
Sue Hunter Senior Writer
With over 18 years in educational and corporate marketing, Sue has broad experience in concepting, writing and delivering dynamic marketing campaigns for colleges, universities and business. She adds her special writing talents to the creative teams at Peterson Ray & Company to assure unique and on–target outcomes for clients.
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