Anthony Fedele Strategic Development
Anthony is an internationally recognized creative director known for his strategic thinking and high–profile concepts. His talent has been instrumental in creating a brand voice for a wide range of global companies such as Frito–Lay, Procter & Gamble and American Express. This high level of brand building experience is the intrinsic component for Peterson Ray & Company’s groundbreaking solutions for our partner–clients.
Jim Dale Strategist/Writer
Jim brings more than 25 years of experience developing verbal messaging and positioning platforms, and then delivering copy that can accomplish your objectives in a clear, concise and compelling way. Beyond a 20–year relationship with Peterson Ray & Company, Jim has award–winning experience with virtually every type of project for a Who’s Who of clients.
Ann Bennett Researcher/Strategist/Writer Higher Education
For more than 20 years, Peterson Ray & Company and Ann have collaborated on higher–education projects. Even after 30 years experience in writing, editing, research, and concept–creation for higher education clients, Ann remains passionate about using words and imagery to describe a university’s unique qualities and character. Additionally, she has served as secretary on CASE and UCDA boards and jury chair on numerous design–writing competitions.
Sue Hunter Senior Writer
With over 18 years in educational and corporate marketing, Sue has broad experience in concepting, writing and delivering dynamic marketing campaigns for colleges, universities and business. She adds her special writing talents to the creative teams at Peterson Ray & Company to assure unique and on–target outcomes for clients.
Rick Johnsen Market Planning Higher Education
Rick is an award–winning integrated marketing communications strategist and innovative transformational leader who has a 15–year track record of success in business and education. Peterson Ray & Company taps into his unique combination of industry experience, management acumen and marketing savvy to ensure effectiveness and secure results.
Additional Services
- Research
- Marketing
- Social media*
- Web development
- Public relations
- Paid search, local to international
- Lead Generation
- Analytics & performance analysis
- Return On Investment (ROI) tracking for traditional & online media
- Online media planning & buying
- Search Engine Optimization (SEO) link strategies
- Google, Yahoo! & Bing certified partners
