I need restrictions. The toughest design assignments are those that are wide open and come with few or no preexisting requirements or conditions.

Yes. And I love how a felt tip pen line looks when it bleeds into the napkin surface. It’s a thing of beauty a computer will never replicate.

The “cut and run.” I’ve only heard of it being done once when a colleague from another firm was in a presentation and faced with the prospect of selling a board of directors on a new concept for their marketing. He became totally overwhelmed and all at once ran at a dead sprint out of the conference room and never returned. He’s never been heard from since.

We are very good at staying out of the way of our clients’ marketing concepts. While we use our personal experiences to develop great ideas that sell our customers’ products and services, we refuse to instill our personal interpretations that serve only to compromise those same products and services.

To be creative in everything I do…and maybe make a living at it.